TEAM

DELIVERABLES

Katie Lowenstein

Marisa Russell

Logo

Booklet

Press Kit

Visual Design

Creative Design

Koru

Koru is a new business that aims to spread awareness of STEAM: science, technology, engineering, art, and math. They are an international company that works with students of all ages as well as companies, to teach the importance of design in various capacties.

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Our team was tasked with developing a brand for Koru, a company made by my professor, that was modern enough to match their goals, yet be understood by their wide audience range. Working with Koru, we were able to design a new branding identity that communicated their ambitions, and I put it all together in a physical brand guide.

Headline - Montserrat

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Typography

Body - Avenir Next

Loops and coils inspired Koru, the branding, color scheme, and type due to the nature I noticed around me daily, and how design and nature inspire one another.

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